Wednesday, March 5, 2008

Advantage Online!






As per the latest survey by a German news agency ,South Koreans are the highest internet users in the world followed by United States and Germany.Not far behind are the Indians and the Chinese with a potential user base of 300 million.
Following these developments the online advertisers like Google and Yahoo are not far behind with yearly revenues of around 10 billion US between them.Others not far behind are Bidadvertiser and Commision junction with a huge base in US.Other companies except Google are yet to catch up in the rest of the World.Internet has revolutionized the online revenue sources.A famous marketing guru said “if you are not online,u don’t exist”.How has internet media captured the imagination with youtube and others is already a case study in itself.People are candid and informative on the net and treat it as their home turf.
Students and housewives are making considerable money posting content online.They creativity is coming out!However there is some negative aspects like porn and drugs which are also advertised freely on the net.Internet has redefined the media forcing the major TV channels to keep a healthy presence on the net.

Internet telephony has brought so many distant people together with skype revolutionized this sector forcing major telecom companies to slash their prices by one tenth.Advertising companies like bidadvertisers and commission junction are growing by leaps and bounds and may offer stiff competition to Google in the coming times.As my friend Sam is making good money giving space to bidadvertiser on his content pages.


The major advantage of advertising on the net is the cost and reach.These advertisements reach to internet users on a personal basis.The advertiser gets instant feedback using analytical tools about the geo location of the user.On the TV channels and print media this feedback is poor.On the net the advertiser can even target an area or language group!

No comments: